I was recently reading the book " 101 Laws of Branding" and came across a very interesting topic on colours being an essential part of any brand.
Think about it,today when people go to buy paint they are asking for safaricom green, barclays blue,blueband yellow etc.Such attachment of colour and brad has been around for ages, starting with the ever red coca cola.
What way can African companies intergrate colour as part of their brand identity,experience and image ?