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EGOIC MARKETING IS YOUR BRAND WEARINGLEG WARMERS? PDF Print E-mail

Brussel sprouts. The testes of the vegetable world. Who in their right mind likes brussel sprouts? People generally like the concept of a brussel sprout rather than the experience of eating one. A recent survey found that 43% of people who indicated an above average interest in brussel sprouts were significantly dissatisfied following a consumption test. Furthermore, 14% changed their opinion completely and pledged never to eat another brussel sprout ever again.

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